New Member Spotlight - Peg Moertl, Principal, Grovedale Consulting

February 15, 2022
Written by: CREW Greater Cincinnati
Basic Information:
Peg Moertl, Grovedale Consulting, Principal
Number of years in the industry 45 - I started in community development work in college with the National Federation of Housing Counselors
Contact information: 
Phone: 513.608.3428.
I prefer email in general, but feel free to call. My website is
Member Spotlight Questions
  1. What do you hope to get out of your CREW membership and/or who do you hope to network with? After working in Columbus for two years as the President & CEO of Ohio Capital Corporation for Housing, I am thrilled to be home.  I joined CREW to begin to plug back into this community, especially since I have started my own consulting practice.
  2. What or Who is your ideal client/customer? My biggest client currently is KPMG, where I am a teaming partner on consulting engagements with state and local govenrments, helping to administer federal emergency rental assistance funds. I also work with a coalition of local community and economic development organizations, a foundation and a large bank to help stimulate neighborhood business district vitality with a focus on Black-owned businesses. I have also done some work for a large non-proft developer.
  3. What does a typical day consist of for you in your current position? In the morning over tea, I read a lot of local and national news and trade magazines like Affordable Housing Finance, as well as federal funding announcements. These days, I then start working on my KPMG project and an exciting local initiative we will announce soon.  I also serve on the Board of Cincinnati Development Fund, so occasionally, I have loan packages to review and other Board committee work; on the ULI Women's Leadership Initiative Executive Committee; and on the Greater Ohio Policy Center Policy Committee.
  4. What is your favorite aspect about your job? The variety of tasks and the flexibility in hours. It is nothing like serving as an organizational CEO or bank executive.
  5. What does your company contribute to the commercial real estate industry? In my current work, I am supporting COVID relief for landlords and tenants at the state level (not Ohio) and developing economic development policies, projects and programs related to commercial real estate and small businesses.
  6. What advice do you have to someone new to the industry? Ask questions when you don't know something.  Volunteering is a good way to learn. Build and keep relationships by doing good work and keeping commitments. Spend as much time as possible doing something you love.
  7. What keeps you busy outside of work? My husband is a talented singer-songwriter and guitar player, and I'm chief groupie when he has gigs. I have an amazing tribe of friends with whom I love sharing food, drink, and adventures. I hope to travel more as we get through the pandemic. Finally, we live in a 100+ year old home that alsways seems to provide project opportunities.