CREW Member Spotlight - Whitney Brignolo

August 13, 2018
Written by: CREW Cincinnati
The Facts
Company & Location
Newmark Knight Frank
Capital Markets Transaction Services Coordinator
Number of years in the industry
  1. Where did you get your career started and what was the most valuable lesson you learned early on?
    I've recently embarked on this new career with one of Cincinnati's top performing commercial investment sales teams, Keith Yearout and Jim Vondran, at Newmark Knight Frank in Cincinnati. Keith and Jim have been doing investment sales for over 14 years and recruited me to join their team in a team manager capacity. The most valuable lesson I've learned so far is to be flexible. Every client and deal are different with different needs to get the deal across the finish line so it's crucial that our team remains flexible to meet those needs.
  1. What inspires, drives, or motivates you in your career?
    I learned a long time ago that I'm a continual learner, always looking for new challenges and opportunities to learn something new. This never-ending need led me take a risk and dive into the commercial real estate industry where I was assured there would always be room to grow and learn in an industry that is ever-changing.
  1. What advice can you share for working with a challenging client or colleague?
    I can't stress enough the importance of empathy. The best thing you can do for someone is try to see a situation from their perspective and understand where they're coming from so that you can craft your response and strategy in a way that communicates you are on the same team and working toward the same goal.
  1. What do you see taking shape in our industry in the next 5 or 10 years?
    We hear about millennials constantly, but for good reason; I think we will see a continued ripple effect throughout all asset types based on the demands of millennials. I'm fascinated to see how rapidly well-established routines and ways of life are being altered and replaced based on their demands. It's not breaking news that convenience-based internet shopping is taking its toll on retail, but I don't see retail dying out completely. I think we will start seeing more innovative ways to get consumers to brick and mortar stores as well as new types of brick and mortar stores, both in urban environments as well as the suburbs as millennials are entering the next phase of their lives starting families. It will be interesting to see how the office landscape changes, as well, with more work from home jobs, office sharing, and increased demands for lifestyle office campuses. I think we will start seeing more web-based companies occupying office spaces and it will be interesting to see what needs those companies will have for their office spaces. And as for industrial, we've seen how successful their growth has been based on the surge in online shopping, but I'm curious to see if more of these web-based companies set up offices in any sort of proximity to desirable industrial regions.
  1. Do you have any passions or hobbies outside of work?
    I'm a surface level hobbyist, meaning because I love to learn new things I gather a lot of hobbies that I'm only barely proficient in. As of recently I've developed a deeper appreciation for mixing a quality cocktail and learning the origins of different cocktails. As a general passion, I live for enjoying good food, great drinks and interesting conversation with good company.
  1. Who is your personal hero?
    I can't say I look up to any one individual, but rather anyone who has faced challenges and overcome them to become a better version of themselves or find success; I'm a sucker for a good self-made or underdog story.